Being a corporate person, corresponding with people via traditional mails is a part of your daily routine. And in this electronic conversation you end up an email by introducing yourself, which is termed as your email signature. Email signature is a way of representing yourself and your organization in a uniformed and professional way.
As in the world of digitization, we are not gifted with letterheads and pens to represent our contact information. Therefore we include them in our emails as a part of email signature. Email signature is as important as any other part of your corporate identity. But a poorly designed email signature is just like writing your details on a scrap of paper and handing it over to your client. Surely this will not impose a good impression on your prospect. When companies let their employees to craft their own email signatures without any compliance, Employees find it a good opportunity and show off their entire creativity(flashy designs or colorful fonts) at this small section. But do you really think it is a proper way of conveying a professional image? Obviously not!
To maintain the higher level of legitimacy and professionalism here are some tips for you to follow:
Things to include in a professional email signature:
- Job Title
- Company Name
- Phone number
- Link to your website
- Link to social network profiles(Linked,Twitter)
Professional email signature notes!
Keep it simple:
“Less is always more” you must have heard this saying. And in case of email signature it is absolutely true. Your email signature should not exceed the limit of maximum 6 lines. If you put all your information from your work to social media networks, the readers will soon get distracted and chances are they won’t contact you again. So just provide minimal information well enough for a recipient to contact you again.
Today social media is the most feasible way for everyone to interact with each other. Hence mentioning the links to your social media profiles where your active regularly is certainly a good approach. So make them a part of your email signature.
Be Bold with Black and White:
While some industries/brands prefer colors in their email signature, others goes for some bold themes or a black and white approach for their email signatures. Use of too much colors may be against corporate policy. But just because you don’t use flashy colors, it doesn’t mean your email signature can’t be attractive. Bold black and white theme can also decorate your email signature. Just focus on the design and fonts.
So what’s your opinion for this method of sharing your corporate identity? Share it via the comment box below!