Customers are key to any step and result from a business. A customer centric business is the one which succeeds and comes over challenges which are customer driven. Customer centricity is all about knowing customers and their intentions. Knowing what they want and how they want is what drives a customer centric business.
Understanding customer is necessary for every business, one can’t just throw their product in market and expects people to buy.
It is like an aimless arrow shot from a bow. Without a target market, simply selling won’t continue profitable in a long run.
What do you understand of psychology?
Psychology is the the mental characteristics or attitude of a person or group. How they respond to a stimulus they are subjected to. It can widely help once implemented to any sector.
It is behaviour which drives people from accepting and rejecting things, and with respect to changing mindsets, understanding psychology gets more important for people implementing it.
Reading customer’s mind !
It is very impossible to directly know, what’s going on other’s mind, what plans do they have or what they will do next. Only thing we can do is percept.
Precepting things is only key, one can percept and act upon.
For businesses online, an identity management platform works very well, when it comes to knowing about customers. It manages user identities and stores them securely. It provides functionalities like user management, role based authentication etc.
Along with it, it adds up with a cIAM platform which helps in generating customer insights, with the help of customer registrations.
Generated insights are based on user interests and preferences, so the insights are quite accurate.
These generated insights are just like knowing your customers in person and will help businesses in figuring out what will work well. In marketing, business scan follow trends which will attract new customers or make changes in their product, to suite audience.