In this emerging digital world where organizations have cloud services and mobile apps to increase productivity and minimize costs, a key task that is customer identity management has become more troublesome. It is fact that if customers are continuously facing problems while logging into your website then it is mandatory to put efforts into the architecture of your identity management platforms.
As we all are aware of the fact that no business can grow if it is not digitally connected to its customer. Perhaps this is the main reason why businesses need customer identity management platform. And just because more and more business today are integrating customer identity and access management, a secure and authentic identity platform is needed like anything.
Now the question arises what actually a CIAM does?
Here are some of the reasons why business are so much rely on the cIAM platform.
Increased access and user friendliness
Association of a reliable cIAM generate trust in your customers and hence increases the growth of your brand. It also has the potential to provide access to outsiders, this is the one more reason of increasing productivity and efficiency.
Reduced password hassle and so reduced helpdesk cost
Since for a business, problems associated with the passwords is like a speed breakers and they believe that half of all helpdesk calls are related to such forgotten password problems. A cIAM system solves all these hurdles by automating all the time consuming tasks like this or by using social login, anonymous login, and single sign-on solution where you don’t even need to memorize a list of passwords.
Provides better customer insights and high quality of security information
There are hard security rules that need to be implemented into the process of a cIAM. A cIAM system gives all the information about its users and you can easily determine how in control an organization is just by reading the reports generated by it. And when you get an idea of your user interactions you are able to make your next move towards the security goals.
So, these are only few benefits of this grand terminology. Please mention your suggestions and comments in the box below.