We all are suffering from the pain of creating multiple online accounts. No matter it is for our social media platforms or to access any service that belongs to our job, all we need to have private accounts. And to protect them we have usernames and passwords.
Usernames and passwords- very difficult combination to remember. We all have enough of them. Businesses are trying many ways to save their users from passwords. The Anonymous authentication method is one such solution.
It is the process of confirming users right to access services and web pages without the need of creating a new set of username and password. Without wasting time on credentials, users can explore services. One of the most important benefits of anonymous authentication is safety whether it is personal or professional.
Let’s see how it works?
Whenever a user visits a website on which the solution is implemented, it identifies and assigns unique ID’s to each user. It authenticates them as a unique and anonymous web visitors.
It tracks each and every activity of the user, from where he is spending a time to what attracts him the most on the website. This helps businesses to gather data of users. And data plays an important role in creating user profiles.
Benefits of Anonymous authentication:
Makes users password-free
As I have already mentioned above, without the need of creating an another account user can enjoy online services. The approach eliminates passwords.
Drives users data for businesses
To run a successful marketing campaign, marketers need data. They must know who are their users and what they like. An anonymous authentication is a great tool that helps businesses to trace users and helps them in knowing their interests.
Helps in creating customer profile
Profiling customers is one of the most important factors to get success in business. The solution drives data and businesses can profile this data based on the traced activities of users.
Anonymous authentication is a great alternative to traditional web authentication that not only wastes time but also forces users to remember passwords.