The most important part of your business are your customers, and why not, without them, you won’t have any business. And every website has a key objective, sometimes it is to convince user to buy the product or sometime it is to convince him to subscribe. If you are pushing your users in the right direction, they will stay on your site and complete your key objective and those are known as engaged customers. The importance of engaging users is known to all!! The login is simple – the engaged customers are your loyal customers with whom you can build long term relationships.
In this article I am going to talk about some tips to improve engagement on your WordPress website :
1. Improve website loading time!
Today’s online users are terribly impatient, they hate waiting. And why talk about others, let’s take an example of us, we all hate slow loading website and often leave the website in frustration. This clearly indicates that the longer your site takes to load, the less your website will be read. Website loading time is one of the most important factors of user engagement. Moz in its research found out that reduction of landing page loading time from 5 seconds to 2 resulted in 14% increment in conversions. Here are some tips to improve loading time of your website :
- Use simple yet elegant theme that is best suited to your business
- Optimize images and multimedia
- Remove unnecessary plugins
2. Add Social Sharing buttons!
One of the best ways to improve customer engagement is social sharing. When you make it simple for your users to find and share your content, it opens the big opportunity of more discussion and better engagement. Social sharing plays an important role in driving social traffic to your website without spending a penny. Social Sharing is an efficient means of converting your website visitors into brand ambassadors. The simplest way to encourage social sharing on your site is by adding wordpress social sharing buttons to your site. Here are some tips to get the best out of it :
- Add social sharing buttons on all important pages of your website
- Instead of flooding all the social networks, choose the ones most preferred by your audience
- Customize social sharing buttons as per your website design
3. Make the commenting process simple!
Okay, okay, I know this one is obvious but again you would be shocked to know how many visitors leave their comment box right before the final step. Obviously you want your visitors to engage with your business, but that will definitely require a place to do so, right? Don’t keep too many hassles, keep it short, simple and easy. Here are some tips to make the commenting process of your website more effective :
- Remove complicated captcha
- Ask them to comment (obvious, but most of the time easily neglected!)
- Showcase them top comments
- Respond to their comments
In this post, I have shared top three ways to improve engagement on your WordPress website. But don’t just go with my words, try these tips and find out results yourself. If you know about any other engagement tip that works like crazy, do let me know in the comments below.